01 - Professional Presence

Class: CSCE-331

Notes:

Professional Presence

What is the first thing you think about when you think about a company?

• Is it something you support? a product? etc...
• Unsure?
  • Even when faced with the crisis of a major oil spill, companies want to instill confidence.
• Confident?
  • Connecting with the company and the customer base.
  • Companies spend money and energy trying to connect with the costumer base

It is important.

10 companies spent more than $1,000,000,000 annually on their image. (That is more than a Billion.)

• Verizon
• Google
• Walt Disney
• Proctor and Gamble
• AT&T
• American Express
• Spectrum
• General Motors
• Amazon
• Comcast

We have companies from every industry! (tech, products, eterntainment, etc.)

How companies protect their image

• Have a plan and clear policies in place
• Monitor what customers are saying about you
• Solicit reviews from happy customers
• Ensure that your business is compliant
  • You do not want to face big consequences

Translating this to you.

• Companies spend large amounts of money to build, keep or sometimes repair their image.
• There are plans in place to promote the image of a business.
• What is your image? if someone searched on you, what would they find?

Hearing it from your professor

• While you may have looked up your professor prior to taking a class, we also gave you an introduction.
• This introduction sets the stage for how we want you to see us.
• Then, hopefully, it matches with what you find out about us in your search.

Professional Presence - Different forms.

• When you meet someone, there os am impression you hope to give. Confidence, capable, etc.

• When someone reads about you, there is also an impression you want to give.

• Create a great first impression by having developed your own professional presence.

• Think about the following:

  • What different approach would you take for an in person meeting or interview VS a resume?
  • What about how you would represent your company at a trade show VS in a printed brochure?
  • We will look at these in our activities and in class.

My Comment:
Confidence and tone are a great advice. I'd add that for in-person meetings, things like body language and how you listen also matter a lot since they show how you work with others in real time. With resumes, I feel like it's more about being intentional with wording and layout so your experience tells a clear story.